MIKE REDPATH
VISUAL & USER EXPERIENCE
DESIGNER
ABOUT
I am a Senior Visual Designer with over 20 years experience from working on large and small brand projects. I have worked in various design agencies and also worked in house providing visual design solutions within specialised teams. Worked across a breadth of projects from large corporates, .GOV projects,(Service Design) small business applications, technical data visualisation and many SAP based interface projects with Keytree.
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SKILLS
Adobe Suite Software : Illustrator / Photoshop / After Effects / Adobe Premiere / XD / LightRoom
Sketch - Mobile and Web design
Figma - Mobile and Web design
Microsoft - Powerpoint
Presonus - DAW music editor and mixing software.
PROJECTS OVERVIEW
JAGUAR LANDROVER Ecommerce
website & Global Retailer Platform
Large Ecommerce Project for JLR - linked to the main car brand websites. Both brands had to be showcased using templates designed to give optimum usability. The Global Retailer web site was a massive project - the one stop shop for all Jaguar Landrover dealership managers to provide a personal service for their customers.
Industry: Automotive - Role: Design & Art Direction
CADENT ENERGY
Large customer facing website for energy provider Cadent. The one-stop shop providing all aspects of the account status, service updates, and general information on how to maximise your energy account. Cadent are midlands based energy provider so the whole website focused on the areas where Cadent customers lived.
Industry: Energy/Consumer Role: Design & Art Direction
PROTECHT
SPORTS INJURY APPLICATION
PROTECHT is an innovative solution developed by SWA. ( Sports & Wellbeing Analytics).
Utilising a highly sophisticated chip fitted in custom formed mouthguards for each player in the rugby team, it is possible for coaches, managers, medics, physios and strength & conditioning staff to receive precise, objective surveillance data in real-time.
The Protecht mouthguard chip sends impact data back to the pitch side device and application we see here. The data is updated live as it happens. This enables coaches to monitor the health and wellbeing of each player during a season by building up a picture of data over time.
The application also provides other functions such as data analysis and organising team structure for training and live matches. Developed with Swansea University in conjunction with the OSPREYS rugby team.
Industry: Sports and WellBeing - Role: Design & Art Direction
MINI LEARNING TOOL
Mini learning tool application for showroom staff to educate and test themselves on the details and features of the new Mini and Mini Cabrio. If a customer asks certain questions the sales representative can use the learning tool as guide on how to respond. The staff can gauge their performance by viewing total scores within the Test area.
Industry: Automotive - Role: Design & Art Directionon
Bentley GTC MICRO SITE
Microsite promoting the Bentley GTC. The idea? To get across the open air feeling of a convertible using commissioned photography. The sample screens here give a flavour of how we achieved that.
Industry: Automotive - Role: Design & Art Direction
GUINNESS MARKETING WEBSITE
Small marketing and promotional website outlining the History, Products and methods Guinness use to produce their range of products. It also showcased the Guinness advertising campaigns aswell as global links to worldwide Guinness web locations.
Industry: B to C - Role: Design & Art Direction
MATRIX BOOKING
Award winning desk and room booking software developed by Keytree - this was a
re-brand, customer facing website and booking signage interface design work for different types of monitors that sit outside meeting rooms or in communal work areas. The brief was to give the brand a friendly “non too tech”look and feel.
Industry: B to B - Role: Design & Art Direction
ASSEMBLY BOOKING
Booking app for any event during the Edinburgh Fringe Festival - Theatre shows, Music, Dance, Exhibitions - with show listings and tickets that could be purchased on the move during the event.
Industry: Entertainment - Role: Design & Art Direction
EDF CANNINGTON COURT App
Management app for a training centre used by EDF for staff conferences. Members could log in and explore the facilities and register as an organiser/or delegate.
Industry: B2B - Role: Design & Art Direction
BURBERRY concept application
Concept for an instore “client telling” product to help and assist store staff in managing their individual clients needs and also keeping the clients up to date with the latest products available in store. IT also functioned as a stock ordering and asset management tool. This concpet eventually developed in to the KIT (Keytree Intstore Technology) white label product. Burberry being one of the first clients to use this. This example was very much brand bespoke - where as the final solution was more standardised utilising brand logo and brand colours only on a design system UI toolkit.
Industry: Retail - Role: Design & Art Direction
BRAKES DRIVER APPLICATION
Driver management app for Brakes Distribution. In cab mobile tool for Brakes drivers enabling the planning of daily drops in sequence, checking the delivery, vehicle health, register when a drop is completed, plan shifts and also reminders for the driver to take a break. This app reduced endless paperwork for the driver and also enhanced the daily control of operations as the device is connected to the main Brakes distribution data base.
Industry: Distribution - Role: Design & Art Direction
MINDHARP ANIMATIONS
A series of simple animations for use on Social media to raise awareness of
Mindharp. A Web app that enables anyone to actively engage and play with music and sound by simply tapping buttons in any order. It is an immersive experience designed to relive stress and anxiety. The animations were slightly quirky in the style of Monty Python using familiar figures from history and employing a little bit of humour aswell. I also helped with the design direction and cohesive styling of the website.
Industry: Consumer - Role: Design & Art Direction
NHS SERVICE DESIGN - Covid Digital Helper
More a UX DESIGN related project rather than visually creative - using the excellent NHS design system to map out multiple complex journeys that would answer the many variable questions and queries around the Covid epidemic. This whole section of the NHS website was set up in response for an urgent need to help the public gain vital information about all aspects COVID and what resources were available on the NHS. A total of over 21 different journeys containing a minimum of 20 screens each!
Industry: SERVICE DESIGN Role: UX THINKING
WIREFRAMING / DASHBOARDS / ICONS & CONCEPT STUFF
USER JOURNEYS / ICONS
Visual user journeys are part of the whole User research finding process to help clients understand in a more pictorial manner the concept of how a new user process can be improved with the right technology and how it impacts day to day running of a business. Example here was for Battersea Dogs Home showing how a new piece of software could help manage the team organise, manage and communicate in more seamless way keeping track of day to day tasks.
The icon sets are examples from the Jaguar Land Rover project where we needed to create a whole suite of iconography to support the detailed information within the Global Retailer Portal. The other examples are SAP specific icons from a large suite I created to support the Sap work we did at Keytree. Used in PPts, Print work and Digital applications.
DASHBOARDS / CONCEPTS
I have done plenty of these - the one stop shop for managing a service / organising tasks / creating reminders / setting up up scheme of work, chat groups within an organisation and generally the day to day running of a business model.
HI FIDELITY WIREFRAMES
Lo fi or Hi fi - I can produce wireframes at many different levels depending on the project requirements. These examples here are decent quality and quite detailed due to the nature of the interactions. I think it is always better to get the detail right in the UX phase as it helps with the research and reaching a final solution quickly.
PPL was complex banking system of placing data and categorising stocks! This required a lot of thinking to decipher what it was supposed to do. Tuffnells delivery service - a lot simpler by comparison - but I have shown the visual interpretations here along side the wireframes.